HealthHub Pharma to Distribute Lumoral in Poland's Growing Preventive Dental Market

Finnish health technology company Koite Health Oy has signed a distribution agreement with Polish company HealthHub Pharma for its Lumoral oral health enhancing method. The partnership, which commenced in June 2024, will introduce the innovative Lumoral technology to the Polish market, which has around 40 million residents. The target audience includes health-conscious consumers, dental professionals, and dental clinics.

HealthHub Pharma is known for distributing and marketing innovative medical products in Poland. Wojciech Ślusarczyk, the company’s Business Development Manager, commented, "Lumoral is a valuable addition to our product range, marking our shift towards innovative and preventive dental therapies. The clinical background of Lumoral distinguishes it from other medical-grade dental products on the market."

Lumoral utilizes light-activated antibacterial technology to enhance oral hygiene and prevent oral diseases. Designed for home use, Lumoral helps reduce bacterial load in the mouth, slow plaque formation, and improve overall oral health. The product’s clinical validation ensures its effectiveness in maintaining oral health and preventing and treating common oral diseases such as gingivitis, periodontitis, and cavities.

Market Trends Support Lumoral Demand

According to Ślusarczyk, Poland's dental market is shifting towards preventive oral care, following the examples of Nordic countries and other Western nations, which could boost Lumoral’s sales.

"With 96% of the population suffering from tooth decay and up to 70% experiencing gum diseases, Lumoral has a significant opportunity. Our target groups include private dental practices, medical supply stores, wholesalers, and pharmacies. We are committed to excellent customer service and our customers can also order the Lumoral product directly from the www.lumoral.pl website."

Ślusarczyk outlined the company’s marketing strategy: "We are reaching out to dental practices, collaborating with wholesalers, and utilizing social media. Our marketing program, which includes offering free samples to clinics, is designed to gather feedback and build long-term relationships. We will also be participating in a number of notable dental trade fairs, including the prominent Krakdent fair that will take place in Kraków next April."

He added, "Although some professionals may be cautious about new technologies, we have not received negative feedback. We are also looking forward to the launch of Lumoral’s clinical device, which will enable its use as an adjunctive tool in dental practices. We strongly highlight six flagship indications of Lumoral (periodontitis, gingivitis, caries, orthodontics, implant health and halitosis, in which we would like to present our crucial supportive role of this medical device.”

Ślusarczyk also mentioned that Lumoral Junior, a version designed for children, will be available in the Polish market. Lumoral Junior is suitable for children aged 4–12, and children over 12 can switch to the adult Lumoral device. "We believe Lumoral Junior is a significant addition to the market and reflects our comprehensive approach to preventive dental care."

Broad Health Benefits of Lumoral

Ślusarczyk emphasized Lumoral's broader health benefits: "Oral health significantly impacts overall health, including diabetes management. Our goal is to enhance the understanding and prevention of oral diseases by providing innovative products like Lumoral."

The future of preventive dental care in Poland looks promising and Koite Health’s innovative Lumoral device addresses the needs of this evolving market, Ślusarczyk said.

Ślusarczyk explained: "Patient access to preventive care is likely to improve, potentially reducing the prevalence of oral diseases. This is crucial as over 96% of the population suffers from tooth decay."

Lumoral is user-friendly and designed for home use, fitting well with the growing trend of at-home preventive care. " Lumoral allows patients to take care of their own oral health and support dentists in their medical management, maintaining patients' good health during the treatment period," Ślusarczyk emphasized.

He also noted recent regulatory changes in Poland’s dental market, which could accelerate the shift towards preventive oral care by dental hygienists in Poland also creates opportunities for Lumoral. "Lumoral could be a valuable tool also for dental hygienists, helping them provide high-quality preventive care to their patients," Ślusarczyk noted.

"We are optimistic about Lumoral’s future in Poland, where the market is ripe for innovative solutions that can advance preventive care," Ślusarczyk concluded.

  "Our goal is to enhance the understanding and prevention of oral diseases by providing innovative products like Lumoral, " says Wojciech Ślusarczyk, Business Development Manager at HealthHub Pharma.